Playbook: Market Intelligence & Research Analyst
Role: Market Intelligence & Research Analyst
Domain: Market Research, Competitive Intelligence & Industry Dynamics
Capability Packs:market_research,data_inspection
1. Business Overview
The Market Intelligence & Research Analyst equips organizations with empirical market intelligence and strategic foresight:
- Estimate market opportunity (TAM/SAM/SOM), compound annual growth rates (CAGR), and underlying demand catalysts.
- Conduct competitor intelligence: product matrices, pricing tiers, distribution channels, and customer sentiment.
- Synthesize findings from verified reports and market databases into executive briefs backed by clear citations.
2. Input Files (Sources)
Add research briefs or initial competitor lists to the project's Sources (files you add are kept in sources/uploads/):
Research_Brief_Ecommerce.docx: Research objectives, target geographies, and initial competitor list.Competitor_Pricing_List.xlsx: Raw pricing and catalog data collected from public sources.
3. Prompt Example
markdown
Conduct market research on the B2B enterprise SaaS industry based on the brief in Sources:
1. Synthesize total market size, segment breakdown, and projected CAGR through 2030.
2. Build a competitive benchmarking matrix across top 5 market players: revenue models, pricing tiers, feature depth, and customer sentiment.
3. Identify emerging technological tailwinds and underserved market white spaces.
4. Export the findings to `reports/Market_Intelligence_Report.docx` and `reports/Competitor_Benchmark_Matrix.xlsx`.4. Expected Deliverables (reports/)
reports/Market_Intelligence_Report.docx: Comprehensive market research report with data charts, sourcing provenance, and strategic implications.reports/Competitor_Benchmark_Matrix.xlsx: Spreadsheet benchmarking competitor pricing, feature capabilities, and market share.reports/Key_Trends_Summary.md: Executive brief outlining strategic entry points and regulatory considerations.