About AMBA
Mission
SMEs run on spreadsheets, invoices and bank statements, and on the people who reconcile them by hand at the end of every day.
We give them a careful AI operator for that work. It runs on the company's own computers, works on the company's own files, and shows where every number comes from.
In finance, AI has to earn trust the way a good accountant does: compute rather than guess, leave the source documents untouched, and show the work.
Founder
Kris Luu
Founder & Principal Architect
Before AMBA, Kris spent more than a decade building software for small and mid-sized businesses. In 2013 he founded VNAppMob, where he built IZHotel, a hotel management system with a two-way channel manager for Agoda, Booking.com, Expedia and Traveloka, and Odoo-based mini-ERP systems. He started AMBA in August 2026 as an independent project: an AI operator that works on the owner's own files, with numbers that are computed and traceable rather than guessed. He studied at the University of Information Technology.
Kris leads AMBA's product and the architecture of its agent runtime.
Where we start
We start with SMEs in Vietnam: owners, accountants and operations staff who work with Vietnamese tax forms, bank exports and files shared over chat. Documents arrive as scans and messages, and the figures have to match to the last đồng.
From there we are expanding across Southeast Asia, where growing companies do the same back-office work and want to keep their data in their own hands. The app already works in English, Vietnamese, Japanese and Korean, and its identifier masking recognises the ID and tax number formats of Vietnam, Japan, Korea, Singapore and Thailand.
Contact
Product, partnership and press questions: [email protected]. Security reports go to the same address; see Security & architecture.